How To Create ActiveCampaign List: Segmentation Guide 2021

ActiveCampaign List

Let me guess, you’re a new ActiveCampaign user and want to begin learning the nitty-gritty of marketing features ActiveCampaign tool brought to the table for you.

Or better yet, you might just sign up with the FREE ActiveCampaign trial, and want to get some basic settings right such as using the ActiveCampaign list feature before your trial period ends, right?

If that’s you, I welcome you to this helpful guide. In today’s article, I’m going to teach you how to create a list in ActiveCampaign software without messing things up.

More importantly, you’ll also learn how to add contacts to a list in the ActiveCampaign tool without breaking sweats, and still be able to do them in minutes.

You see dude, having a well-organized contacts list can do a wonder for your email marketing business. One of such reasons is that you get to segment and target your campaigns to the right list instead of blabbing your email messages to those that won’t need it.

To see for yourself how simple it’s to set them up quickly, be my guest and read this post till the end. The secret I’ve for you at the end will surely burst your bubble. 

Shall we get started? Good, buddy!

Disclosure: I am an independent ActiveCampaign Affiliate, not an employee.  I receive referral payments from ActiveCampaign. The opinions expressed here are my own and are not official statements of ActiveCampaign or its parent company.

What’s Exactly List In ActiveCampaign?

Before we jump straight into the actual steps of creating a list and adding contacts to it in ActiveCampaign, let’s quickly understand the bigger picture of what “List” actually means.

Generally, a list is a set of contacts of the same interests intentionally grouped together. Before anyone can join your list inside ActiveCampaign, he or she has to pass through an opt-in form or landing page.

Most ActiveCampaign users do tend to make the mistake of comparing lists and tags together. But when looked at technically, they’re both forms of list segmentations ActiveCampaign offers for its customers.

Tags on the other hand can be used to further segment your contacts as you understand their needs, even when they’re not on the same list.

I have an upcoming article about using tags to segment lists and tailor your marketing to the right contacts. 

Until then, let’s dive right into the steps of today’s topic!

How To Create A List In ActiveCampaign?

As I’ve said earlier, creating a list inside the ActiveCampaign email tool shouldn’t be a hard task to do if you know how to go about it.

Even if you don’t, fret not. The guide to getting it done in minutes will be laid out for you in detail. 

Below are the simple steps to segment your contacts using the list feature in the ActiveCampaign tool:

Step 1: Log in to your ActiveCampaign dashboard, hover your mouse to the left-hand side menu and click on the List tab.

ActiveCampaign List step 1

Step 2: On the next page, you’ll be presented with the List Overview, click on Add a list at the top right corner. Upon clicking, a Recommended list menu will pop up.

ActiveCampaign List step 2

Step 3: If the options on the pop-up are of no interest to you, click on Create your own list towards the bottom of the menu and populate the field with your list name.

ActiveCampaign List step 3

Step 4: Finally click on the Add button at the bottom right corner of the popup.

Boom! You just learned how to create a list in ActiveCampaign. Knowing how to do that is just one side of the equation. 

To complete it, you must learn how to import the existing contacts into any created list which I’m going to cut into pieces for you next.

How To Add Contacts To A List In ActiveCampaign?

Now you’ve created a list inside the ActiveCampaign email tool, it’s time to start adding your existing contacts. 

In ActiveCampaign, there are three major methods you can use to add your email contacts into your lists which are;

  1. Manually add contacts to your list
  2. Importing the .csv file that contains your contacts
  3. Automatically add new contacts by integrating ActiveCampaign with other tools e.g ClickFunnels.

In this post, we shall only take a look at the first method which is adding contacts manually, one at a time into your ActiveCampaign list.

Below are the super simple steps you can follow to learn how to add contacts to a list in ActiveCampaign software:

Step 1: On the left-hand side of your ActiveCampaign account dashboard, click on Contacts.

Step 2: On the contacts overview page, hover your mouse to the top right corner and click on Add a Contact.

Step 3: Now on the prompted menu, populate and complete the Pop-up Fields and click on Add once you’re done.

Step 4: Once the next page opens, you’ll see 3 actions you can perform based on your goal. But here, you’re going to select Add to list action, and then choose the list you wish to add the contact to.

Step 5: Lastly, click on Apply at the bottom of the menu.

This is how you add a contact to your ActiveCampaign list. The whole process can be repeated for all your email contacts. 

If you want to learn the rest of the ways to add your contacts, you can learn more here.

One List vs Multiple Lists: Which One Should You Create?

If you’ve been to the ActiveCampaign forum, you’ll find out that one of the most popular threads is a debate on creating either one single list or multiple lists to organize contacts.

With the magnitude of high flexibility this email tool offers its customers, it greatly depends on knowing what’s best to manage your business.

To my best knowledge, creating multiple lists should probably be appropriate for you cause you don’t want to have one clustered email list.

Luckily, you can create this according to your subscribers’ actions, interests, or status. 

For example, you can have a separate list for people that have bought something from your business and another one for potential customers.

Final Thoughts On Using ActiveCampaign List For Segmentation

Sure, every marketing tool comes with its steep learning curves, and it’s no secret that there are no exceptions when it comes to using ActiveCampaign software as part of your marketing tools.

But I guarantee that once you get the hang of it, the effects will snowball and you become the overnight ActiveCampaign user.

So by putting this guide to good use, I’m sure you must’ve created your lists, imported and segmented your contacts into them without any hassles. And if you haven’t done so, go back to apply the steps above right away.

Here’s one thing, using a tool like ActiveCampaign is one part of the equation, if you don’t have in place a sales vehicle that can converts your visitors into the potential email lists, then you’re gonna do well online.

That’s the single reason why I’m urging you to snatch this remarkable sale funnel program called Funnel Hacking Secrets from Russell Brunson and his team.

With this ultimate funnel training, you’ll be able to learn the three (3) untold marketing secrets experts are using to sell more of their products online without being salesy.

We’re talking about 6 – 7 figures in promotional revenue. You can get started right now by having access to this FREE FHS masterclass below:

Have any questions or confusion regarding the ActiveCampaign list segmentations by using the list feature? Comment them below and I’m going to answer all of them for you.

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