DotCom Secrets Book Review: Build Wildly Profitable Business Online In 2021

Let me guess, you’re here because you want to start your own long-term business online, and want to build one by following proven tips and modern marketing strategies as revealed in the DotCom Secrets, right?

Yes, I get it, buddy! I was also hungry like you when I was getting started with an online marketing business. With all the efforts, nothing seems to move the right needle towards achieving my business goals.

As a matter of fact, I struggled and suffered from information overload from various marketing gurus… Heck, it made me sick to my stomach cause I was getting nowhere despite following their teachings and training.

This continues until I stumbled upon the DotCom Secrets book written by the marketing legend, Russell Brunson

At first, I was a bit skeptical to pick up this book, thinking that this might be another fake guru stuff. Little did I know at the time that this is exactly the right type of marketing materials I needed to become unstoppable online.

After so much thought, I swallowed my gut and ordered a FREE copy of the DotCom Secrets book, and the rest is history.

To my surprise, this is one of the best marketing books I’ve ever read for my business. Every chapter and section of this free ClickFunnels book is full of golden nuggets and actionable tips from start to finish.

What even sets this book apart from the rest is the fact that Russell makes every strategy and secrets implementable, and fully accompanied with screenshots and illustrations to further understand the logic behind them all.

This is why I took the time to share with you, the key lessons I learned while reading DotCom Secrets: The Underground Playbook for Growing Your Business Online.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Lesson #1: The Value Ladder – A Recipe For Successful Funnels

The first introductory lesson from Russell in the DotCom Secrets book reveals one of the most important aspects of selling products online – the Value Ladder, and how it forms the basis for building successful marketing funnels.

The concept of value ladder basically means the series of ascending steps potential customers would go through once they enter the first phase of your funnel, giving you more chance to deliver higher values as they move up the ladder.

The image below found inside DotCom Secrets best illustrate the meaning of the value ladder:

Looking at it critically, you’ll see that each step of the value ladder visually represents the products and services available in your products catalog and offering them at a higher price point.

However, the chances of having your ideal customers to purchase your most expensive offers are somewhat slim when they have no trust in you, your brand, or generally have no clue about the amount of values you’re offering them, especially when they’re new to your funnel.

So, how can you increase the likelihood of selling higher-priced products or services to your target customers? 

Start by having them pull out their wallets and buy your least expensive offer. In another word, begin from selling a tripwire offer.

Imagine, as a business owner trying to sell $997, $297, $97, $7 products to your customers. Instead of pushing hard to them with expensive offers like the $297 or $997 offer, you begin to show them how you can change their lives for the better.

You give them values and familiarize them with your brand or company, and suddenly, you introduce to them a tripwire offer that costs less than $7 to purchase. 

Then you move them up to the next step on your sales funnel, giving them more values and lots of “ah-ha moments”. But, this time, you offer them a slightly expensive offer or product that costs $97…

…and this continues in sequential order until you lastly offer them the highest flagship product or service in your funnel which costs $997 to get access to.

That my friend is the straight and easiest path to selling anything online to your customers. Period!!

It works amazingly well because the more your potential customers understand the value you’re bringing to the table for them, the deeper they will go into your marketing funnels, and in return, the more they’ll happily purchase any of your value-packed products you’re trying to offer them.

The best example that Russell Brunson gave in this DotCom Secrets book was that of his friend, Doctor Woolner trying to sell $97 Chiropractor service in a way that doesn’t grow his business.

Russell then helped him turn his lowly service business around, by implementing the value ladder concepts and as a result, the Doctor grew his service to over 7 figures business online.

You as well can ultimately explode your business or company’s growth online if you can start applying the value ladder steps laid out in this great DotCom Secrets book.

Lesson #2: The Fundamentals Of Marketing Funnels

In this DotCom Secrets, five different sections talk about the fundamentals of building a thriving business online using a sales funnel.

As a business owner selling a product or service online, you need to build a sales system that will consistently drive prospects to become leads and move them to the point where they can make purchase decisions and are ready to buy your offers.

The way the sales funnel works is not the same as that of the value ladder as their concepts are somewhat different, even though they’re built on each other. 

Let’s have an in-depth look at the secrets lessons Russell Brunson covered in the book’s funnel sections:

Section #1: The first task to building conversion-focused funnels is to design the value ladders for your product or services and map out how you’re going to offer values and sell your product or offer in a way that will bring massive results. 

However, you should take into account what your audience wants before you embark on building out the actual sales funnel. 

This section is crucial as it can either make or break your funnels. But fret not, if you do your homework really well, the value ladder should have you sorted that out pretty quick.

Section #2: This is where you need to turn that value ladder into a live sales funnel. As a matter of fact, Russell gladly discussed this in Section 3 of the DotCom Secrets book.

Russell Brunson teaches you more in-depth on how you can create a funnel, managing them, and the best possible methods to make use of those funnels.

As if it wasn’t enough for you, he continues showing you the building block of a sales funnel and where to place and use them for maximum impact on your results. 

OMG, this section alone is full of golden nuggets that are worth the price you pay for the shipping.

Section #3: You might be thinking that you’re done with your funnel building process, but hey, there are still a few more extra steps to take to reap the maximum profits from your customers. 

The thing is, funnels are all about making more sales for your business, and to achieve this, you need to set it up in a way that’ll ramp up the sales metrics for you at the end of the day.

This is why Russell Brunson goes an extra step to give you funnels and scripts that you can deploy right into your sales funnel to make it work even more. Cool right?

Inside the book, he listed some of these funnel and script templates such as:

  • The Perfect Webinar Funnel & Script
  • Self Liquidating Offer Funnel & Script
  • Product Launch Funnel and Script etc.

Mind you, this is not an ordinary funnel scripts that you’ll randomly see on the internet. All of these templates were all-time created, tried, and tested by Russell based on his 15+ years of experience as an online sales funnel marketer.

Section #4: Lastly, this section in DotCom Secrets marks the last step to getting closer to launch your funnel out to the world. 

But, Russell Brunson dedicated these 4 pages to get you sold on using ClickFunnels software to host the funnels for you. After all, that’s how he makes money anyway.

Russell gave you the simple outlines on how you can go about setting up the ClickFunnels and launching it in no time, as this tool is perfect for building funnel types he has been teaching you all day long.

Lesson #3: Dream 100 Customers Principle

If you ask me, this is one of the effective strategies deeply explained by Russell Brunson.

As a proactive sales funnel builder, you can’t say for sure whether your newly designed or hacked funnel will work or flop until you test the shit out of it.

And there’s no better way to know the first set of results from your marketing funnels than applying the Dream 100 Customers principle. 

This works by sending the first 100 visitors in your target market to your funnel. This will give you the grace to monitor the results, and be able to make data-driven tweaks instead of optimizing your funnels blindly.

The perfect case study Russell Brunson gave as an example inside the DotCom Secrets book was his $197 offer. For every 100 dream customers sent to the funnel, they made $197 and that’s just 1 sale. 

At this rate, the conversion is way too low to be settled for. In another word, the sales funnel is far from being profitable – not even close yet.

To boost the sales conversion rates the funnel is currently giving, Russell Brunson and his ClickFunnels team experiment with the Free Plus Shipping offer funnel. 

They started by giving something out from the core $197 product and gave it away free of charge, of course, as long as the customers cover the shipping fee.

To their surprise, they saw an 8% increase in signed up rates to the FREE offer from the 100 visitors sent to the funnel and reportedly generated $394 in total sales. That’s a 25% increase in purchase rates from the people who made the commitments to the free offer. Sounds genius right?

To drive home the right point, sending the first 100 dream customers to your newly built funnel is crucial to determine your break-even point (put another way, your conversion benchmark), before you go wild driving massive traffic.

This will instantly help you to base your marketing decisions on real marketing facts instead of making assumptions or guessing data. 

Dude, this is how successful marketers build an automated business online by using the dream 100 customers principle as discussed fully in the DotCom Secrets book while being profitable from the start.

DotCom Secrets Book Price and Upsells

DotCom Secrets is being offered as a free book when you choose to order from the official website. All you need to take care of is the shipping and handling fees which are $7.95 for US residents and $14.95 for international shipping.

Aside from that, you can also order the paperback format of DotCom Secrets from Amazon which costs $14.80.

Side Note: I urge you to order from the official webpage as you get to see in action how Russell successfully implemented a 2-step funnel to sell his amazing Free + Shipping offers such as this DotCom Secrets, Experts Secrets, and Traffic Secrets book.

DotCom Secrets Upsells: Which One Should You Buy?

As I’ve mentioned earlier, the DotCom Secrets book comes with one-click upsells (and bonuses) which you can purchase to upgrade your initial free book offer when ordering for your copy.

One thing I do believe is that the progress of your online business can only be limited by the amount of investments you make, both time-wise and money-wise. 

Let’s face it, if you invest wisely in your business online and seize the right opportunity when you see it possible, then you’ll be able to cut through the chase and fast-track your online business to the success it deserves more quickly.

With that being said, below are the offers available inside the DotCom Secrets book funnel and for you to decide which one would be most needed for your business:

Upsell #1 – DotCom Secrets Audiobook

The book comes with its digital audio version. This is perfect for people who don’t have enough time for reading or like to listen to the audio program while commuting or going to their work. 

The DotCom Secrets audiobook version is currently selling at a ridiculous price of $37, which is cheap when compared to the values you’re going to get from the program.

The image below shows 5 more bonuses Russell Brunson put together when you order the audiobook version of DotCom Secrets book today:

Seriously if you’re like me, I bet you would want to purchase this upsell as it will give you more flexibility to learn Russell’s marketing secrets while doing other core tasks.

Upsell #2 – The DotCom Secrets Live Event Recordings

This upsell gives you access to the exclusive 2-days event training that Russell Brunson normally does offer for $100,000 to his coaching students. He shared nothing but secretive marketing tactics that you can’t find somewhere else. 

So, instead of charging that exorbitant price which might scare so many people away including me, he has decided to offer it for you at the reduced price of $97.

Cool deal right? Sure, it’s a great offer if you can grab it.

Upsell #3 – Secrets Trilogy Books Box Set

Here’s one of the DotCom Secrets Upsells that I’ll advise you to grab, even if you’re on a low budget.

Why did I say that? When you look at it, you’re getting your hands on four Russell Brunson books set instead of DotCom Secrets book alone.

It’s most perfect for you to grab this amazing secrets trilogy books box set offer if you haven’t read Traffic Secrets and Expert Secrets book before. Plus, Unlock Secrets book which is added as a bonus to the book set.

You’ll get access to all of these four secrets books set at the bargain price of $97, which is only available inside any of the Russell Brunson books funnels.

Upsell #4 – Secrets Trilogy Audiobook 

This secret trilogy audiobook upsell is a perfect example of a Buy 2 Get 1 Free offer. 

As the offer is self-explanatory, you get to have access to the audiobook versions of the secrets trilogy box set.

The three audiobook versions will cost you $74 to get them. That means you’re only paying for 2 Secrets Trilogy Audiobooks at $37 price each while getting 1 for free.

Upsell #5 – Funnelytics: Funnel Mapping Tool

This is a One Time Offer that can help you to forecast your marketing funnels results without you even launching it yet. 

Anyone can get and start using this tool, but it’s most perfect for funnel designers for laying out the structure and flow of their clients’ funnels. 

Though, it will cost you $397 if you’re to purchase it through this DotCom Secrets book funnel. However, you can actually use the Funnelytics tool for free by clicking here, and upgrade later if you need it.

Should you buy all of them? You asked.

Yes, if you’ve got enough marketing budget which will allow you to invest heavily in your business. You’ll be rewarded with marketing secrets, tactics, and strategies you wouldn’t have known or learned by yourself.

Sure, I’ll get commissions on all of them if you decide to purchase, but that should in no way influence your business decisions and goals.

To reinstate it again, know that all of these DotCom Secrets upsells are available for you inside the funnel, which should be purchased only in accordance with your business needs.

DotCom Secrets Book Summary

In my experience, DotCom Secrets is a great overview marketing book for any online entrepreneur to start ethically growing their dotcom business.

What sets this book apart is the fact that Russell Brunson doesn’t only share all of his marketing secrets he has learned over the years, he also makes sure the book is more practically oriented so that you can quickly apply the working strategies to start moving your business forward.

Let’s not forget that Russell uses this book to tip you into using ClickFunnels software to power and host all your marketing funnels. 

This is why he held nothing back from giving you the best knowledge about what it takes to build a proven sales process for your business.

So, if you’re looking to become an online marketing pro with proven track records of business growths (leads and sales-wise), then stop wasting more time and grab the DotCom Secrets book right below:

===> Order your FREE copy of DotCom Secrets book here

 Final Thoughts – Why Should I Read It?

By now, you’re probably cleared about why you should read the DotCom Secrets book, and whether it’ll help to start, grow, and scale your business online.

The DotCom Secrets book is not just another fake “how to” sales funnel book. In fact, the book impressed and taught me so much about getting traction online using funnels.

I’ve spent good hours picking Russell Brunson’s brain and implementing his strategies into my businesses, and as a result, it has significantly boosted my marketing results.

To sum it up in this DotCom Secrets book review, it is a must-read for you if;

1. Your goal is to build a profitable marketing business from the ground up while making sure you’re using tried and tested marketing processes and strategies.

2. You have been looking for proven marketing growth formulas that you can employ to exponentially increase sales for your products/offers while providing massive value to your customers without burning them out.

3. You want to focus on a strong brand’s identity and mission. It’s understandable to you that solidifying your company’s messages and letting customers know what they should be expecting to receive from your business is crucial to accelerate your company’s marketing results faster.

Overall, the DotCom Secrets book is jam-packed with actionable tips and strategies that can snowball your results and help achieve your online marketing dreams faster.

Wait, let’s clear this out – the book is not a magic wand that you can just wave and make things happen overnight. As with most anything good in life, you need to work your ass off and take massive action, especially in the beginning phase. Get that right?

I urge you to take the book seriously and start implementing step-by-step, the hidden marketing secrets mentioned in this ClickFunnels free book and trust me, your business will appreciate you for the efforts you inject now.

Are you excited enough to change the cause of your business life for good? Awesome, get started by clicking the button below:

To Learn More:

DotCom Secrets is just one out of many ClickFunnels resources that helped me online. Read how OFA Challenge training opened my world to sales funnels building.

Best FREE Russell Brunson books to read if you’re serious about marketing online – Go and check them out here.

Wanna know possible ways to claim your extended ClickFunnels 30 days free trial account? Click here to read the in-depth guide.

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Donald Damilola
Hi, I am Donald Damilola, the founder of Omniconverts. My mission is to help people sell more online using profitable sales funnel and email automation and marketing strategies that work. Feel free to explore more amazing content on the blog!

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