4 Essential Email Tools For Getting Higher Email Deliverability And Open Rates

4 Must-Have Email Tools Every Marketer Should Be Using

Today, I’m going to reveal the simple email tools that you need to get higher email deliverability and click-through rate.

I probably don’t need to stress much on the importance of getting higher inbox rates every time you send email messages to your subscribers.

If you’re having this as a challenge, these amazing email tools that I’m about to mention will help you skyrocket your inbox rates and exponentially increase your email open rates as well as click-through rates.

Without further ado, let’s get started.

Email Tools Every Marketer Should Be Using

In full disclosure, I’m an affiliate to most of the resources I use and mentioned on this blog, and that means I make commissions if you decide to purchase through my link.

Email Tool #1: ActiveCampaign – Simple Email Marketing Automation


ActiveCampaign has one goal in mind and that’s to help you to build personalized relationships and long-lasting connections with your subscribers.

And they achieved this success with their in-built marketing automation tools and advanced segmentation features.

ActiveCampaign marketing automation is super easy to use for both beginners and advanced marketers alike to get started the right way.

It works by creating a workflow that’s in line with your end goal. And to design workflow, you need to define sets of conditions to be met once someone subscribes to your automation workflow.

The system then trigger actions based on these conditions and begin to study each subscriber behaviors.

In a nutshell, below are the core email features ActiveCampaign offered for your online business:

1. Automation Email Templates: there’s an array of templates built right inside ActiveCampaign that you can use to create your business automation fast. Or better yet, take it as an inspiration to design workflow using their drag and drop interface.

2. The Lead Scoring tool tracks each subscriber’s behaviors in your workflow. By scoring (adding or subtracting) customers, you begin to know who is engaging and taking desired actions and who is not.

3. The Tagging tool allows you to keep track of each contact, segment, and align them to your customized workflow that sends personalized emails over time.

4. The Filtering tool makes a nice addition to deeply target the right customers in any workflow.

… And so many features that can increase ROI for your online marketing business.

ActiveCampaign Pricing

ActiveCampaign Pricing

ActiveCampaign doesn’t cost an arm and a leg before you can become a user. They are one of the cheapest out there.

Their pricing starts at $9/month for up to 500 Subscribers. And if you want more, the ActiveCampaign pricing structure got you covered.

Email Tool #2: DeBounce – Email Validation Tool

DeBounce – Email Validation Tool

When it comes to building email lists, it often happens among online marketers prioritizing quantity over quality.

No wonder their contacts are full of tire-kickers, freebie-seekers and idiots.

So, how can you differentiate your email list building approach from the rest, while taking into account, quality of those subscribers?

It’s simple. Start verifying new op-tins before they become your subscribers.

I know it’s hella crazy doing it manually. This is why a solution like DeBounce should be your go-to email validation tool.

DeBounce removes invalid email, disposable email and spam-traps from your email list.

It integrates well with most of the popular apps such as Zappier, WordPress, Html Forms, ActiveCampaign, Mailerlite, etc.

Here’s how to start using DeBounce for list cleaning process:

Step 1: Go to the DeBounce homepage.

Step 2: Click the “Try It Now” button and you’ll be taken to the registration page where you can test run the email tool.

DeBounce Registration

Step 3: Once you’re inside the member’s area, you have 2 options to choose from to begin the verification process.

DeBounce Dashboard

But to make things simple, click on the “Upload List” at the upper right corner.

DeBounce List Upload

Click on “Submit” once you uploaded the list you exported from your email marketing tool.

The second method you can use the software is integrating with popular apps like WordPress, Mailchimp, Zapier, etc. Click on “Integrate” and follow the prompts to start the verification via integration.

Step 4: Click on “Start Verification” to begin the validation process.

DeBounce Start Verification

Step 5: Once it verifies contacts you uploaded, you’re going to be presented with your test report right on the dashboard.

DeBounce Report

You have the full breakdown of verification stats and you can even download the report straight to your computer for further analysis.

DeBounce Pricing

DeBounce Pricing

DeBounce offers a pay-as-you-go pricing structure for their service.

The minimum plan gives you 500 verification credits just for $10. And you can purchase up to 5 million verification credits for $1,500.

Side Note: Your preferred plan should be based on the volume of emails you’re getting monthly.

As you can see, DeBounce comes cheaply and affordable compared to its competitors.

Email Tool #3: Subjectline – Evaluate Email Subject Lines

Evaluate Email Subject Lines

Do you know what makes people open and read your emails? It’s captivating email subject lines. Yes, you heard that correct.

Writing great email subject lines doesn’t have to be a tricky task.

Your email subject lines need to capture attention once it gets your subscribers’ eyeballs.

Subjectline works wonder because it evaluates your subject line and tells you how good it is. It rates your subject line out of 100 and deducts points based on what’s wrong.

Here’s how you can use Subjectline tool:

Step 1: Go to the Subjectline homepage.

Step 2: Enter your subject line into the box like this.

Subjectline Enter

Step 3: Once done, click the button that says “Evaluate” to begin the process.

Step 4: You’ll immediately see your evaluation result like this:

Subjectline Evaluation Result

Notice how my subject line result got 98/100 scores.

For every test, you should always aim for 90 out of 100 scores at the very least. If it’s below that, fix it to increase the scores by following the suggestions below your result.

Subjectline Pricing

Subjectline is a free email tool to use. You don’t have to pay a dime to use it.

The limitation is you can only use it once per day. But to use it as many times as possible per day, make sure you open the link in an incognito tab.

Email Tool #4: GlockApps – Higher Email Deliverability

GlockApps – Higher Email Deliverability

GlockApps is among the incredible email tools that every marketer should be using.

By combining email deliverability tool with email spam tool, it diagnoses and detects email problems.

While giving actionable tips of what to do to make it spam free and be worthy of reaching inbox placement of the intended recipients.

If you’re an email marketer, this is the way you get to stop losing potential customers that could buy repeatedly from you just because you’re able to optimize your email inbox rates.

Here’s how you test GlockApps the right way:

Step 1: Go to GlockApps.

Step 2: On the homepage, click “Try It Free” to register an account with GlockApps.

GlockApps Registration

Step 3: Once you’re inside the GlockApss dashboard, navigate to the sidebar menu and click Start > Start Spam Test.

GlockApps Members Area

Chose the spam filters and the email providers you want to test your email with and click Next.

GlockApps Email Providers

Step 4: Once the next page load, you’ll be presented with ID string. This ID is unique for each test. Below ID string is the Seed List. You need to copy these 2 for the next step.

GlockApps ID and Seed List

Step 5: Go to your email provider client, open the message and paste the ID string at any place in the message body.

Also, create a new list in your email marketing software and paste the copied seed list into it.

Step 6: Send the message with the ID string to the Seed List.

Step 7: To see the results of your test email in real-time, go back to GlockApps dashboard and click on “View Report”.

GlockApps Pricing

GlockApps Pricing

The pricing starts at $39/month for the basic plan when paid annually. And priced up to $159/month for Agency.

Honestly, the basic plan is all you need to get the ball rolling for your business.

Secure your Free 3 Email Deliverability Reports and follow the step-by-steps laid out for you to test GlockApps before you commit paying monthly for the email tool.

Final Thoughts

There you have it – 4 email tools that I personally use to increase my email deliverability and get higher open rates.

If you want to start getting good email stats and generate more revenue from your customers, then start using these simple email tools as well for your business.

Which one of these email tools are you going to try first? Let me know in the comment below.

4 Must-Have Email Tools Every Marketers Should Be Using

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