How To Integrate ClickFunnels With ActiveCampaign: Integration Guide For 2021

Integrate ClickFunnels With ActiveCampaign

Do you see yourself finding it hard to integrate ActiveCampaign autoresponder with your ClickFunnels account?

If that’s the case, you’ve found the right content as I will be holding you by hand and walk you through step-by-step four different email integration ClickFunnels methods.

You see, ClickFunnels and ActiveCampaign are both complementary software platforms that cater to different categories. But, when combined and integrated, they deliver the highest marketing results ever possible.

Apart from that, it’s also cheaper for online marketers and business owners that’s on a low budget to link the tools together rather than paying the full monthly price for ClickFunnels Actionetics.

Why Choosing ActiveCampaign Over Actionetics

Actionetics is an autoresponder built right inside ClickFunnels software to make marketing automation work seamlessly for their customers. 

The sole purpose of this marketing tool is to get ClickFunnels users to use the software without feeling needy for another third-party email tool like ActiveCampaign.

However, the ClickFunnels autoresponder works amazingly well, but somewhat limited in slick automation features when compared with what ActiveCampaign offers.

Below are some email marketing possibilities with ActiveCampaign:

  1. ActiveCampaign has an intuitive visual builder. With this feature, you get the chance to visually design the workflow of your customer’s journey with your marketing end goal in mind.
  2. ActiveCampaign has integration with over 200+ marketing tools like Leadpages, Shopify and more. But, without porting app like Zapier, integrating ClickFunnels with other tools is fierce.
  3. With ActiveCampaign, you’re able to segment one list with tags. Unlike ClickFunnels, it can be somehow confusing to maintain.
  4. ActiveCampaign has an in-built feature called Goal. This primarily gives you in-depth analytics and shows your conversion metrics that matter to your business. This is useful when making data-driven decisions to level up your business online.

Are you getting the feel of how ActiveCampaign can ignite your email marketing game in terms of delivering a better experience to your potential customers? 

For You: One Funnel Away Challenge: Build Profitable Funnels in 30 Days

What You Need for Successful Email Integration With ClickFunnels

To follow this email integration with ClickFunnels tutorial step-by-step, you need to get two accounts ready, which are:

1. ClickFunnels Account: ClickFunnels is undoubtedly the best sales funnel software for online marketers to generate leads and make more sales consistently from their online business. 

With the Click funnels tool, you’re able to build value-oriented conversion pages (OTO Page, Upsells, etc) and move your potential customers to the point where they’re ready to purchase your offer.

Test drive ClickFunnels for 14 days and see if it would be the best fit for your business. Claim your free trial account here (Opens in a new tab).

2. ActiveCampaign Account: ActiveCampaign focused primarily on nurturing and developing core relationships with your subscribers. 

This is why successful online marketers, small business owners and big fortune companies choose ActiveCampaign as their preferred email tool.

By leveraging ActiveCampaign features, automating your marketing funnels becomes much easier. From designing your email workflows, sending timely sequences to potential customers…

…to measuring your email campaign results in real-time. They all help you to make the smart moves and the right decisions towards hitting your ultimate marketing goals.

Secure your ActiveCampaign 14-day free trial account (Opens in a new tab) and claim your $2,000 worth of bonus package. Trust me, they’re insane bonuses.

Side Note: If you’re a ClickFunnels and ActiveCampaign user, you’re good to go. If otherwise, sign up using the links above. You need those accounts first before you can continue with the tutorial.

How To Integrate ClickFunnels With ActiveCampaign Without Being Techy

Are you ready to set up your online business for massive growth? Good, let’s get started!

ActiveCampaign API Key Integration with ClickFunnels

This integration method is straight forward and doesn’t require much time. Follow the  steps mentioned below to connect ClickFunnels with ActiveCampaign:

Step 1: The first thing you want to do is to go to your ClickFunnels dashboard and click on your Account Settings under your profile.


Step 2: Click on Integrations under the Setup tab at the lower left side.

Clickfunnels with Activecampaign Step 2

Step 3: Once the page loads, click on Add New Integration.

Clickfunnels with Activecampaign Step 3

Step 4: Then click on ActiveCampaign.

Clickfunnels with Activecampaign Step 4

Step 5: As you can see here, there are three things you need to fill. On the first field, name your integration with anything you like, let’s say “ActiveCampaign”. The next things you need to find and fill are your API URL and API Key.

Clickfunnels with Activecampaign Step 5

Step 6: To generate the ActiveCampaign API Key and URL, go to the ActiveCampaign dashboard and click on Settings.

Clickfunnels with Activecampaign Step 6

Step 7: Click on Developer. Here you will be presented with your API URL and API Key. All you’ve to do is just copy and paste to the respective field on ClickFunnels.

Clickfunnels with Activecampaign Step 7

Step 8: After that, click on Add Integration

Clickfunnels with Activecampaign Step 12

Step 9: After you successfully Integrate ClickFunnels with ActiveCampaign, you can go to choose your autoresponder integration on your landing pages.

Clickfunnels with Activecampaign Step 10

Squeeze Pages (Lead Gen.) HTML Form Integration With ClickFunnels

Lead generation via squeeze pages is one of the simplest ways to capture new leads. It works by building a landing page designed specifically to entice potential customers to subscribe to your email list.

This allows you as a marketer to get in touch regularly via drip campaigns and market your offers to them in the long run.

Looking at this integration type, it’s pretty simple to connect ClickFunnels with ActiveCampaign because ClickFunnels makes it so damn simple as well to create amazing landing pages that convert. 

They even went the extra mile to design slick squeeze page templates for their customers which are ready to deploy with just a few clicks.

Here are the process and steps to follow to add ActiveCampaign HTML Form with Clickfunnels landing pages:

Step 1: Go to ActiveCampaign and create a new form. Remember to link the On Submit option to your Thank You page. You can turn off double opt-in if you don’t want to use it.

Step 2: Take the full embed code from your newly ActiveCampaign form, then copy and paste it into a text document such as Notepad for Windows or TextEdit for Mac.

Step 3: Copy from the open <form> tag through the closing </form> tag. 

Step 4: Go to ClickFunnels and edit your squeeze page by going to Integrations under Settings. 

Step 5: Select an HTML integration. 

Step 6: Paste in your copied form code from ActiveCampaign and hit the Parse & Save Web Form button. 

Step 7: Sync your fields. Save everything and test before you set it live!

ClickFunnels 2-Step Orders to ActiveCampaign

Do you know that a small percentage of your audience will buy in the first encounter with your offers?

Where you generate most sales from your potential customers is between 2 months to 12 months. That’s after several encounters with your values and messages before they’re ready to make the purchase.

So, this is why 2-step order is a unique method for capturing potential customers’ information even if no sale happens the first time.

This contact information can then be used by Clickfunnels to trigger abandoned cart drip messages in ActiveCampaign, along with upsells and downsells in the sales process.

Follow the steps below to Integrate ClickFunnels with ActiveCampaign using a porting tool called Zapier (free, then start at $20/month):

Step 1: Submit a test order – you need Zapier to do this.

Step 2: Go to Zapier and Make A Zap

Step 3: Select ClickFunnels as the Trigger app and watch for New Contact Activity.

Step 4: Select the correct funnel and funnel step with the 2-step orders form.

Step 5: Select ActiveCampaign as the Action app and select Create/Update Contact.

Step 6: Map the ClickFunnels data into the fields you want to be updated in ActiveCampaign.

Step 7: Assigning tags at this stage would probably be a good idea.

Step 8: Turn on your Zap.

Step 9: Test everything before you go live with your new integration.

Read: 5 Amazing ClickFunnels Books Every Marketer Should Read in 2020

Passing Customer Purchase Information to ActiveCampaign

It’s crucial to track the histories of what your customers purchase from your business. 

The process needs to be done manually before ClickFunnels can pass this data to a third-party tool like ActiveCampaign.

And there’s no other workaround than using Zapier for this ClickFunnels integration, like a 2-step orders form. 

Follow these simple steps to start exporting purchase histories of your customers from ClickFunnels to ActiveCampaign and take advantage of ActiveCampaign analytics:

Step 1: Start by submitting a test order to use Zapier.

Step 2: Go to Zapier and Make A Zap.

Step 3: Select ClickFunnels as the Trigger app and watch for New Purchase.

Step 4: Select All Funnels Steps.

Step 5: Select ActiveCampaign as the Action app and select Create/Update Contact.

Step 6: Then map your ClickFunnels fields to your ActiveCampaign fields. 

Step 7: Select fields that start with Contact Contact (What do they mean by that?).

Step 8: Assign Dynamic Tags to track what people purchase through the Products Statement Descriptor field. This value is assigned in ClickFunnels when you create a new product.

Step 9: Turn on your Zap.

Step 10: Test your integration to make sure it’s working perfectly before going live. Enjoy!!!

Final Thoughts

There you have them! Four simple and non-techy ways to integrate your email autoresponder with ClickFunnels. 

Integrating ClickFunnels with ActiveCampaign is one surefire way to ensure you’re building durable businesses on the right platforms.

No dispute, some marketers use ClickFunnels actionetics to power their marketing businesses, but people that want more flexibility and automation features to scale their email campaigns use the ActiveCampaign tool.

You begin to put your marketing business on steroids when you have tools like Clickfunnels taking care of your digital sites and pages…

…while ActiveCampaign on the other hand, continues to automate and refine relationships with both new and existing subscribers making you more sales and higher ROI. 

Do you find this content helpful, confused, or have questions you wanna ask? Kindly comment on them below!

More resources for you to read:

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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